Many bands sadly fill their singles with pointless remixes of the single track, where as a few see it as a chance to do somehting a little different and release songs that they woudn't normally put on an album, eg a cover or a classic song or perhaps a song that's not representitive of their normal style, they might try a totally different style and the CD single is the perfect place to put it. I'm an obsessive about buying singles by certain bands, because I know they'll give something good as an extra bonus to their fans. The Wildhearts record songs specifically for their singles, and some of their best songs are actually b-sides, eg '29 x the Pain' or 'SIN (In Sin)'. Singles are a showcase for the band's musical talent and should encourage the casual fan to want to buy the album because the single's good and the b-sides aren't terrible, alas too many bands treat their singles as an excuse to make a rubbish video and flood the radio with irritating songs that make me want to tune in to another station.
additional
I've just bought the new Nickleback single 'Gotta Be Someone' and it includes a wonderful cover of Elton John's 'Saturday Night's Alright (For Fighting)' as the b-side. This just goes to prove what I was rabbiting on about above :)
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Thank you for your comments, my secretary will now lose them in the in-tray for a few hours before finding them again and passing them to me.